A face serum is a light step with concentrated ingredients that sits between cleansing and cream in a skincare routine. In WeNatur's Face Serums collection you will find serums from THE CEEL and JEONJU with vitamin C, retinol, niacinamide and salicylic acid, an eye serum and two different toners. In this guide we explain what to look for on the label when choosing a face serum, in which order and when you can use serums, and how to store your bottles.
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What is a face serum?
A face serum is a cosmetic product, usually made on a water or light gel base, with a more fluid texture than a cream. Most serums come in bottles with a dropper or pump, and a few drops are enough for the whole face. The formula usually features one or more key ingredients, for example vitamin C, retinol, niacinamide, hyaluronic acid or salicylic acid. Thanks to its fluid texture, a serum layers easily with the care cream applied on top.
A toner, on the other hand, is an even lighter step used right after cleansing. A toner and a face serum do not replace each other; they are different stages of the routine.
Which face serum options are in the WeNatur collection?
Serums with vitamin C and for a radiant look
- THE CEEL Brightening Vitamin C Serum: A lightweight, easily absorbed serum with vitamin C and ascorbic acid.
- THE CEEL Dark Spot Corrector Serum: A light formula with glutathione and alpha arbutin, made for a more even-looking skin tone.
- JEONJU Rice Yeast Face Serum 75 ml: Contains rice extract, niacinamide, alpha arbutin, 3-O-ethyl ascorbic acid and hyaluronic acid; comes in a dropper bottle.
Retinol serum for the evening routine
- THE CEEL Retinol Serum 1%: A light, easily absorbed serum with 1% retinol (a vitamin A derivative), ceramides and niacinamide. Products containing retinol are best used in the evening, with sunscreen applied during the day.
Options for oily and combination skin
- THE CEEL Salicylic Acid Serum: A light, fast-absorbing care serum with salicylic acid, tea tree oil and geranium.
- The Ceel Facial Toner 200 ml: A facial toner with salicylic acid (BHA), used after cleansing.
Eye area and toner
- The Ceel Under Eye Serum 30 ml: A light serum for the eye area with caffeine, ceramides and niacinamide.
- THE CEEL Pure Rose Water Tonic 100 ml: A spray toner with pure rose water; can be sprayed directly onto the face without a cotton pad.
How to choose the right face serum
When choosing a face serum, first decide what role it should play in your routine: do you want a more radiant look, moisture, or a lighter care for oily areas? Then read the label carefully:
- Key ingredient and concentration: Some products clearly state the concentration, for example 1% retinol. If you are new to such ingredients, start with a few evenings a week and observe how your skin responds.
- Ingredient list (INCI): Ingredients are listed in descending order of quantity. If you have a known sensitivity, check the list.
- Time of use: A face serum with retinol belongs in the evening routine. Vitamin C serums are often preferred in the morning; however, the manufacturer's recommendation is what counts.
- Packaging: A dropper bottle makes dosing easy; opaque packaging protects the contents from light.
- Area: Use products made specifically for the eye area, such as the Under Eye Serum, only there.
Step by step: a care routine with a face serum
The classic order goes from the lightest to the richest texture:
- Cleansing: Wash your face with lukewarm water and a suitable cleanser and pat it dry gently.
- Toner: Spray the rose water tonic directly onto your face or apply the Facial Toner with a cotton pad.
- Face serum: Take a few drops onto clean, dry skin, spread them gently with your fingertips and let them absorb.
- Eye area: Gently pat the Under Eye Serum around the eyes with your ring finger; avoid contact with the eye itself.
- Cream: Then apply a care cream. You will find suitable options in our Creams collection.
- Sunscreen (morning): The last step of the daytime routine is always a sunscreen with SPF.
Combining serums
If you want to use more than one face serum, it is easier to plan them at different times rather than together: for example a vitamin C serum in the morning and a retinol serum in the evening. Spreading strong ingredients such as retinol and salicylic acid over different days, instead of layering them on the same evening, helps your skin feel comfortable. When in doubt, follow the product's instructions for use.
Patch test and precautions
Before trying a new face serum, do a small patch test: apply one drop of the product behind the ear or on the inner arm and wait 24 hours. If you notice redness, burning or itching, do not use the product. Serums are for external use only; avoid contact with the eyes and rinse thoroughly with water in case of contact. During pregnancy and breastfeeding, read the warnings on the label and ask a professional before using products containing retinol.
How to store serums
Store your serums in a cool, dry place away from direct sunlight. Keeping products with vitamin C and retinol in particular away from light and heat helps preserve their texture and colour. After use, put the dropper back into the bottle without touching your skin with it and close the cap tightly. The period-after-opening symbol on the packaging (for example 6M or 12M) shows within how many months you should use up the product.
Frequently asked questions about face serums
Can a face serum be used every day?
Many serums are made for daily use. For products with strong ingredients such as retinol, adjust how often you use them according to the label and start slowly.
Do I need a cream after the serum?
A serum is a light layer; most people finish their routine with a care cream on top. This step depends on your skin's needs and your preference.
What is the difference between a toner and a face serum?
A toner is a liquid product that prepares the skin for the next step after cleansing. A face serum is a care step with more concentrated ingredients, applied after the toner.
I am not sure which product to choose – who can I ask?
For questions about the products, write to us via our contact page; we will help you based on the label information.
Conclusion: find the right face serum for your routine
A good routine starts with choosing a suitable face serum, reading the label, doing a patch test and not forgetting sunscreen during the day. You will find every option, from vitamin C to retinol and from the eye serum to the rose water tonic, in the Face Serums collection. For your hair, see Hair Care Products, and for other personal care products, the Cosmetics & Personal Care category.
Source: Wikipedia – Cosmetics
